A practical and accessible introduction to successful international business, importing and exporting; the Program also identifies and explains the factors which need to be addressed in order to develop an effective export marketing plan.
To succeed globally business owners, staff, employees and managers must be trained to understand international trade - this Program will produce managers and personnel who have a good understanding of international trade, are equipped with knowledge and skill to help a business to succeed internationally. Exporting is not an activity for untrained sales managers; exporting can be rewarding and profitable if it is conducted in a professional manner and if an effective international marketing strategy is developed; so this Program teaches how to assess potential export and ‘product fit’ and the importance of products meeting the standards and cultural requirements of target countries. It deals with marketing concepts and tools, and explains effective marketing concepts and strategies to use to enter target markets. It examines pricing, transport and logistics, currency, documentation and insurance, and international law regarding contracts; and it gives a practical, helpful and comprehensive foundation into the requirements of successful import and export.
Course Outline Summary
Module 1 - Domestic & International Trade
Module 2 - Reasons for Importing and Exporting
Module 3 - Selecting Overseas Markets
Module 4 - Variations in Overseas Markets
Module 5 - Entry Routes to Export Markets
Module 6 - Payments for Imports and Exports
Module 7 - Costing, Pricing and Contracts for International Business
Module 8 - International Trade Documents
Module 9 - Transport and Logistics
Module 10 - Finance for International Trade
Module 11 - Sales and Promotion
Module 12 - The Import Business
