A Program which focuses on the organization as a whole and its interactions with its environment. It aims to show how firms can be more effective and efficient in the modern corporate world.
This Program emphasizes key concepts for strategic decision making and conducting case analysis. It focuses on understanding strategic management concepts, research and theories and developing a framework of analysis to help identify central issues and problems, to suggest alternative courses of action, and to present recommendations for future action. It covers theory and practice by developing an understanding of when and how to apply concepts and techniques for marketing, accounting, finance, management, operations, and information systems.
The Program helps develop a wide range of abilities and to master vital skills; to analyse and evaluate strategic decisions; to research, gather and interpret key environmental data; to understand the present and future environments; to develop
analytical and decision-making skills for dealing with problems in an ethical manner.
Course Outline Summary
Module 1: Concepts of Strategic Management
Module 2: Corporate Governance and Social Responsibility
Module 3: Environmental Scanning and Industry Analysis
Module 4: Internal Scanning: Organizational Analysis
Module 5: Strategy Formulation: Situation Analysis and Business Strategy
Module 6: Strategy Formulation: Corporate Strategy
Module 7: Strategy Formulation: Functional Strategy and Strategic Choice
Module 8: Strategy Implementation: Organizing for Action
Module 9: Strategy Implementation: Staffing and Directing
Module 10: Evaluation and Control