This enjoyable Programme covers the many vital knowledge and understanding needed to ensure a business or organization’s success through effective sales and marketing.
Sales and marketing are vital to every organisation - the importance of sales and marketing, and understanding, satisfying and managing the needs and expectations of clients - cannot be underestimated. This popular and successful Programme provides study and training to become knowledgeable and to develop a successful career in this vital and important field of sales marketing, marketing research and public relations; it covers many different aspects and managerial considerations and activities, including advertising, and offers the opportunity to study global marketing, business and mass communications as well.
The Programme comprises of four key ‘courses’; there are three (3) compulsory/mandatory courses of study and one (1) option/elective course to choose, as follows:-
- Sales Management & Marketing
- Advertising & Public Relations
- Advanced Management & Administration Theory & Practice
PLUS one (1)** of:
- Retail Marketing Management & Customer Relations
- International Business & Trade