A Program which provides training for career success in the vital fields of sales and marketing, and the skills needed for success as a manager in marketing and sales.
Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business. Along with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more. Sales/marketing managers must also manage staff: recruit, motivate, guide, train and control them, and plan and organise their activities. This practical Program provides training on the wide-ranging duties of sales and marketing managers in the highly competitive world of business.
Course Outline Summary
Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World
Module 2 - Buyers
Module 3 - Travelling Sales Personnel
Module 4 - The Principles of Management
Module 5 - The ‘Market’ and Marketing
Module 6 - Sales Forecasting and Planning
Module 7 - Channels of Distribution
Module 8 - Credit Terms and Discounts
Module 9 - The Promotional Mix
Module 10 - Sales Letters, Circulars and Literature
Module 11 - Developing a Sales Team
Module 12. International and Global Marketing