Tel: +254 20 2349816 | + 254 718 006 797
E-Mail: info@panafricaskills.co.ke

Some CIC graduants during a CHRM graduation ceremony
Pan Africa Skills Director with some CIC graduants during CHRM graduation
David Lawson-Director of Studies CIC presenting a Diploma to a CIC member in Nairobi
David Lawson-Director of Studies CIC with the Directors of Pan Africa Skills
Pan Africa Director (m) presenting an award during CHRM graduation

A Program which provides training for career success in the vital fields of sales and marketing, and the skills needed for success as a manager in marketing and sales.

Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business. Along with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more. Sales/marketing managers must also manage staff: recruit, motivate, guide, train and control them, and plan and organise their activities. This practical Program provides training on the wide-ranging duties of sales and marketing managers in the highly competitive world of business.

 

Course Outline Summary

Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World

Module 2 - Buyers

Module 3 - Travelling Sales Personnel

Module 4 - The Principles of Management

Module 5 - The ‘Market’ and Marketing

Module 6 - Sales Forecasting and Planning

Module 7 - Channels of Distribution

Module 8 - Credit Terms and Discounts

Module 9 - The Promotional Mix

Module 10 - Sales Letters, Circulars and Literature

Module 11 - Developing a Sales Team

Module 12. International and Global Marketing

 

Download Full Course Outline