This Program is designed to create professionals trained in tourism and travel organisation and management.
The tourism industry and its earnings are very important to many countries worldwide, and tourism is a major force in the economy of the world - it has become an activity of global importance and significance. However, it has also become an industry sector which, unless it is well managed and controlled, can have harmful effects on the cultures and environments of “host” countries. To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers - must be understood and satisfied. This Program covers all these matters and more.
Course Outline Summary
Module 1 - The Tourism & Travel Industry and its Products
Module 2 - The Importance of Tourism
Module 3 - Measurement of Tourism and Tourism Statistics
Module 4 - Considerations in Developing Tourism
Module 5 - The Tourism & Travel Market
Module 6 - Structure & Organisation of the Tourism Industry
Module 7 - Transport
Module 8 - The Hospitality Industry: Accommodation and Catering
Module 9 - State Promotion of Tourism
Module 10 - The Marketing of Tourism and Travel
Module 11 - Tour Brochures and Websites
Module 12 - Social Media and Viral Marketing