A Program designed to ENSURE Sales/Marketing and Business Managers MAKE FULL USE OF THESE IMPORTANT ‘SELLING TOOLS’
Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization.
Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.
Course Outline Summary
Module - 1 Advertising, Advertisers and Advertisements
Module 2 - Advertising Media
Module 3 - Advertising Agencies
Module 4 - Creating the Advertising Message
Module 5 - The Illustrated Advertising Message
Module 6 - Preparing Radio, Television and Direct Mail Advertising
Module 7 - Public Relations (PR) Theory and Practice
Module 8 - Public Relations Practitioners
Module 9 - PR Programmes and Campaigns
Module 10 - Sales Promotion
Module 11 - The Promotional Campaign
Module 12 - Measuring Advertising Effectiveness